TRAXIS
ENERGY
Delivering local distributed energy
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What is Traxis Energy?
A commercial catalyst that focuses on consolidating the fragmented local energy market. It is for leading businesses interested in moving from trials to commercial propositions.
We address the middle and often rocky ground between early adoption and mass market - the challenge of “crossing the chasm"*.
Using collaborative approaches to foster new sustainable business income streams, our focus is on enabling long-term business growth for Smart Local Energy Systems - 'local energy for local people'.
* See Crossing the Chasm by Geoffrey Moore
Why Traxis Energy is needed:
- Fragmentation - many consumer Low Carbon Technologies (LCTs) are at the early adopter stage, but as yet, there are no “whole product” solutions and therefore no mass market demand.
- Timing - we are at the point where the whole can become greater than the sum of the parts. In addition, action now to expand local energy will pave the way for Net Zero 2030 targets.
- Partnerships - co-development partnerships are needed to deliver the whole value chain that mainstream consumers (residential and commercial) are looking for.
ABOUT YOU
Four types of organisations and businesses that wish to work together to deliver business and residential consumers complete product experiences
Market Providers
Organisations that are able to implement larger scale developments through awarding significant contracts
Market Makers
Businesses that can act as the key coordinator and possibly the consumer face of local energy propositions
Market Contributors
Companies that can provide proven elements of the "whole product" and are looking to scale up
Market Investors
Investment vehicles, bodies, funds that are looking to risk-reduce the next stage in delivering distributed energy at scale
ABOUT US
Traxis - Our Story
We are a group of entrepreneurs with over a century of experience successfully delivering solutions across the world of energy. In 2020 we decided to use our experience and global networks to make a real difference at what is a critical crossroads in the decarbonisation of energy.
Having all founded and grown businesses, and with the scars to prove it, we are frustrated at the lack of progress in what is being offered to consumers small and large. To us it is clear: local energy is too fragmented to have the impact needed.
Consequently, we have decided to bring the players with the most potential together, to help them to collaborate and partner intensively and to invest in a more coordinated way, so that together we can start to create scale, and make a world of difference.
The Traxis Group
A Joint Venture set up by VaasaETT, ZIGZAG Strategy+Research and Pallicons. Simon Anderson of ZIGZAG SR is our CEO and a Director, Philip Lewis of VaasaETT and Petter Allison are also Directors. All 3 Directors have considerable experience of setting up and running businesses - and have the scars to prove it
Dr Philip Lewis is a Co-founder of Traxis Group, CEO and founder of VaasaETT and a co-founder of smartEn. Originally at the forefront of energy market analysis in Great Britain during the onset of full-liberalisation with what eventually became EDF Energy, Philip has been a pioneer of market analysis over 25 years in over 100 energy markets for governments, regulators, utilities, innovators and investors. A member of the E.DSO Stakeholder and Innovation Council and former member of the World Economic Forum Global Agenda Council on the Future of Electricity, Philip recently led the European Commission’s (commissioned) European Barriers in Retail Markets project and led orparticipated in over two dozen other major projects for State and National Governments, the European Commission and national and European authorities. In recent years Philip has supported some of the world’s largest and most innovative corporates and investors to identify and evaluate new opportunities.
Simon Anderson has had an eclectic career. After 26 years in the Royal Navy, ultimately as a submarine commander, he embarked on a business career, first as a change management consultant introducing people to new technologies then as an entrepreneur. His first company he describes as airbnb without the technology! It taught him the importance of timing in business. His second, Green Energy Options, is a successful Home Energy Management business. Zigzag SR and the Traxis Group are his 3rd and 4th businesses.
Simon is motivated by making a difference to the challenge of decarbonising energy this decade
Petter Allison is an advisor to international energy corporates, and “new energy” start /scale-ups. With senior level experience spanning energy utility and home services, smart meter/grid and connected-home, and retail finance for energy efficiency, Petter works today with companies focussed on opportunities in the broad area of “new energy”.
Petter’s 21 year energy corporate track record includes establishing: British Gas Technology & Innovation, British Gas Venture Capital, the UK's largest Smart Metering Programme, Centrica Telecoms, Centrica e-Commerce, BG Deutschland GmbH, and with the UK Government backed Green Deal, a £50m retail loan book for residential energy efficiency. An independent advisor since 2013, Petter combines non-Executive, Director and corporate advisor roles, with active participation and founder /board support to several concurrent start /scale-ups.
The Traxis Energy Proposition
Three levels going from catalyst to market delivery
The Traxis Energy Advisory Council
Our Council is a group of leading independent thinkers and practitioners in the world of decentralised energy, environmental sustainability and investment. Its purpose is to advise and to challenge the thinking of Traxis Energy Programme members and to help them design better partnerships and propositions. Partnerships that have prosumers and communities at the heart, suitable for the next decades.
The Council is there to encourage businesses to take the bull by the horns and make change happen. Most of the necessary components are in existence – it now needs collaboration to put them together effectively. Our first seven members have just this sort of experience and the Council will grow steadily as the programme develops...
Lars Falch is Chair of The Advisory Council having worked with us over the last 6 months to define and set up Traxis Energy.
Lars has more than 25 years’ experience of establishing numerous innovative companies & businesses in emerging international markets. 8 years in Digital: establishing first digital agency, first online advertising sales network, first video sharing network in the ‘90s. 19 years in Clean Tech: both up and downstream. Establishing a corporate venture fund, developing first e-mobility charging solutions including roaming, mentoring start-ups, managing sustainable cities programs and established the world’s largest energy allocation marketplace for households and businesses.
His professional purpose is to improve life on earth by driving new thinking, technology and the power of partnerships.
Frauke Thies is Head of Climate Advocacy at Open Society Foundations, where she started in January 2021 to work on the systemic challenges and societal dimensions of tackling climate change.
Prior to joining OSF, Frauke was Executive Director of smartEn, the European business association integrating the consumer-driven solutions for the clean energy transition. Focussingon the interaction of demand and supply, the association engages in promoting system efficiency, encourage innovation and diversity, empower energy consumers and drive the decarbonisation of the energy sector.
Laurent Schmitt has
been working for the last 25 years in
the Automation, IT and Digitisation of the Power Industry. He was the Secretary General of ENTSO-E for the past 4 years and Global Smart Grid Strategy Leader at General Electric Grid Solutions. He
founded Digital4Grids in January 2021.
Laurent has worked in Europe, the United States and Asia, on all sectors of the electricity value chain from power generation controls, intro trading and market, Grid management as well as DER integration and Microgrid community.
He has several times been named among the most influential people of the European Smart Grid industry.
We are delighted that Petter Allison is now a Director of the Traxis Group his business Pallicons Ltd having joined the partnership.
Alicia Carrasco is the founder and CEO of olivoENERGY, a European Energy Strategy Consultancy, that focuses on identifying business opportunities and authority’s energy proactive plans coming from energy regulations and innovation.
Alicia was formerly Director Energy Policy at EU Tesla, Director Regulations EMEA digital grid SIEMENS and Director Regulatory Affairs eMeter. She co-founded the Smart Energy Demand Coalition in 2010, which was pivotal in the development of flexibility and market directives in the EU.
In 2018, she co-founded Entra, the association of aggregation and flexibility in Spain.
Alicia took her MCs in Environment and Sustainable Development at UCL in London and her master’s degree in Economics and Business Administration at UMA in Málaga.
Jessica Stromback is CEO of Joule Assets Inc. and a co-founder of smartEn (formerly Smart Energy Demand Coalition) as well as its founding Chief Executive, later Chairman and current Board Member. Before joining Joule, Jessica served as Chair of VaasaETT. Jessica has been one of the most infuencial driving forces behind the recognition of the demand side, demand response and flexibility in Europe over the past decade.
Amaury Lamarche is Chief Platform Officer for B2C & Intelligent Home at ENGIE Digital. Over 16 years at ENGIE, Amaury has developed a fomidable breadth of senior experience right accross the energy value chain and in many regions. With a focus in recent years on innovative projects in the B2C market worldwide, Amaury developed a global software that easily connects to any type of smart energy appliances to build value added services.
JOIN US
If you are a leader in this field and would like to find out how to join a unique set of founding members, please send us a message.
We will be launching the programme in the first half of this year (2021).